Generation She Virtual Make-A-Thon AR Filters

Generation She is a 501(c)(3) organization that aims to close the gender gap in the leadership landscape by instilling young women with a sense of ownership and entrepreneurial spirit.

Due to COVID-19, we pivoted our 2020 makeathon to be a virtual event. I designed and created two event-themed Instagram AR filters in Spark AR that could be used by attendees to build hype and increase engagement.

So far they have amassed +50k impressions and +3k captures on Instagram.