![](https://freight.cargo.site/t/original/i/ec13bbee746d7f45b45992b8f81bce3ea176419496d0f5bf2f640d4b266c4c8f/Website-assets-6.png)
GoFundMe Content Audit
GoFundMe Content Audit
Auditing GoFundMe’s product content across platforms 💬
Timeline:
3 months
3 months
Team:
Intern Project
Intern Project
Content areas:
Brand voice and tone
Brand voice and tone
Tools:
Figma
Google Slides
Figma
Google Slides
Overview
My intern project was a content audit of the entire GoFundMe product across all different platorms. There were seven different product areas and three different platforms: Desktop web, Mobile web, and Native app.
The goals for this project was to:
1. Identify and deliver on opportunities for greater consistency and trust building for all GFM products
2. Ensure consistent and an as-accurate-as-possible voice for all GFM product pathways
3. Identify larger improvements/ initiatives that would need both content and design support
Results
I can’t go into details about the designs, but this was the structure of my audit:
![](https://freight.cargo.site/t/original/i/257aaa404138913b19bba35f0a1e6e79ab2f3e98b0508fa89da9f144c9313e72/Screen-Shot-2022-08-26-at-1.31.05-AM.png)
The audit focused on 5 different “buckets”: Clarity, Conversationality, Consistency, Brand alignment, and Guideline alignment. I then went through each product area and platform to identify and recommend greater content consistency and trust building based on these buckets.
In the end, I was able to recommend 100+ changes to user-facing copy to help improve the GoFundMe experience.